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mBlox Claim PayForIt Readiness

Filed in archive Mobile Commerce by tom on July 19, 2006

mBlox Claim PayForIt Readiness
mBlox are claiming they are the first company to be ready for the upcoming mobile Internet billing scheme PayForIt, saying they are successfully accredit with both Vodafone and Orange. The PayForIt service aims to provide consumers the ability to purchase goods by simply clicking a button on a WAP page.
The PayForIt scheme protects consumers by ensuring that crucial interactions with the customer regarding the purchase are not handled by the content provider, but instead by a trusted intermediary company, known as an accredited paymentlinks intermediary. Companies will no longer be permitted to process WAP or mobile internet billing transactions if they are not accredited.
I'm still unconvinced by the PayForIt scheme, simply because it's so hard to find out information about how the scheme will work, whether it will require a credit card or some form of pre-registration, or whether consumers will be allowed to choose who their payment intermediary is or if this is decided purely by the content provider. I guess we'll find out more when the scheme launches later this year.


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