Although overshadowed by the much-publicized release of the Apple iPhone G3, this weekend also witnessed the launch of the new LG Chocolate 3 (on the Verizon network).

The third generation Chocolate is designed to be a music player and offers an external front navigation wheel makes music navigation simple. It can access more than 5 million songs from Verizon Wireless' VCAST Music service. The handset also has a built-in FM transmitter, so users can play music through a car. It integrates dual speakers, Bluetooth technology for wireless stereo sound, and multi-tasking capabilities while listening to music.

The phone has optional expandable memory using a large 8GB microSD card.

The clamshell also features a 2.0-megapixel camera and camcorder and supports VCAST Video and ESPN MVP.

Available now for $129.99 after a $50 mail-in rebate with a new two-year customer agreement.

For full specs click here.