Levi's Next into the Fashion Phone Biz
Filed in archive Design on October 20, 2006
Not getting enough fashion-phone action? Well, if you like it acid-washed with a button fly, Levis's has something for you. The company is contracting with Modelabs of France to make Levi's branded fashion phones. The devices are aimed at the European market, where Levi's has more brand cachet.
This is not the first experiment with technology for the venerable jeans brand, which started selling the durable Trousers to miners in California. Recently Levi's introduced RedWire DLX jeans with a docking port for iPods. And I still can't fit my wallet in my pocket.
Permalink: Levi's Next into the Fashion Phone Biz
Tags: Levis ipod mobile modelabs phone fashion+phone next+into into+fashion
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Rating: 7.60 out of 5 vote(s) cast.
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Response from:
klug
(10/22/06 7:34am)
wanna buy one $)
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