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Levi's Has a New Mobile Phone

Filed in archive Design , Mobile Technologies by leo on June 21, 2007

Riding on the convergence of fashion and technology, Levi's has partnered with ModeLabs to develop its own mobile phone. This denim manufacturer is not a new to this fashion + technology trend. In fact, it has taken some steps to embrace iPod with its RedWire DLX iPod Jeans.

"Technology is at the heart of today's youth culture and mobile phones are the ultimate accessory. Adding a mobile phone to our collection is a natural progression for Levi's, a brand that is driven to meet the desires of young people," says You Nguyen, Senior Vice President of Levi's Product.

Will this bold venture enhance Levi's already powerful brand or is this just a pathetic over extension?

Via Mobileburn

Permalink: Levi's Has a New Mobile Phone
Tags: levis mobile+technology mobile 2007 mobile+phone mobile+phones levi+mobile

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Rating: 7.7 out of 7 vote(s) cast.

Add your response to Levi's Has a New Mobile Phone: Response from: Dan this phone looks rather good although it seems very bulky i doubt this will out sell iphone when its released Response from: Phone cards Where technical parameters? Response from: Phone cards Where technical parameters? http://www.phonecardsco.com Response from: Oleg I think this phone cannot be the competitor in the market of youth phones. The design in the given situation plays a greater role, and it in this phone does not cause delight Response from: calling card i think there is some lack of design. Response from: calling card No technical description www.callcardcity.com Response from: Mobiltelefon It looks like a Nokia with small buttons. Not everybody has small teenage fingers. We are all getting older so they should make a phone with big buttons and a large screen.
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Levi's Has a New Mobile Phone

Filed in archive Design , Mobile Technologies by leo on June 21, 2007

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