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Levi's Has a New Mobile Phone

Filed in archive Design , Mobile Technologies by leo on June 21, 2007

levis.jpg
Riding on the convergence of fashion and technology, Levi's has partnered with ModeLabs to develop its own mobile phone. This denim manufacturer is not a new to this fashion + technology trend. In fact, it has taken some steps to embrace iPod with its RedWire DLX iPod Jeans.
"Technology is at the heart of today's youth culture and mobile phones are the ultimate accessory. Adding a mobile phone to our collection is a natural progression for Levi's, a brand that is driven to meet the desires of young people," says You Nguyen, Senior Vice President of Levi's Product.
Will this bold venture enhance Levi's already powerful brand or is this just a pathetic over extension?

Via Mobileburn


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Permalink: Levi's Has a New Mobile Phone
Tags: levis  mobile+technology    mobile  2007  mobile+phone  mobile+phones  levi+mobile 

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