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Mobile Marketing
by leo on November 19, 2007
The Mobile Marketing Association (MMA) has released the 3rd annual Mobile Attitude and Usage Study. Being the strong advocate of mobile marketing, the results are of course very positive (if the results are not that impressive will MMA still publish it?)
What would be very interesting to see in this study are the forces driving the growth of mobile marketing.
Among 1,405 consumers surveyed, 1 in 4 respondents are interested in mobile marketing and 1 out of 20 participated in mobile marketing campaigns. Moreover, 58% of the respondents utilize the camera phones compared to only 35% last year. Highlights of this study include:
What would be very interesting to see in this study are the forces driving the growth of mobile marketing.
Among 1,405 consumers surveyed, 1 in 4 respondents are interested in mobile marketing and 1 out of 20 participated in mobile marketing campaigns. Moreover, 58% of the respondents utilize the camera phones compared to only 35% last year. Highlights of this study include:
- sweepstakes and voting campaigns are the most widely used types of mobile marketing.
- Ethnic groups are key audiences for mobile marketing.
- Teens and young adults use text messaging more than any other demographic.
- 54 percent of 13-34 year olds use SMS for social networking, while 44 percent of 13-34 year olds said they use text messaging for flirting or dating, and 10 percent of 13-34 year olds said they have broken up with a boy or girl friend using text messaging.
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Photo via ccWAP
Permalink: Latest Mobile Marketing Study Released
Tags:
mobile+marketing
mobile+advertising
mobile+technology
mobile+trends
cellphone
mobile
marketing+stud
Trackback: http://publish.creative-weblogging.com/publish/mt-tb.pl/102670
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Vote for Latest Mobile Marketing Study Released:
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Rating: 8.67 out of 9 vote(s) cast.
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Response from:
i-cellphonedeals
(11/19/07 6:38am)
Interesting fact, 10% break up via SMS. I wonder how many people broke up via email and IM.
Response from:
Cep
(11/19/07 6:25pm)
Usage of mobile marketing is still very very poor.
Response from:
Nokia-Central
(11/19/07 6:59pm)
Those numbers are just going to keep going up as better phones become cheaper. Pretty big increases though.
Nokia-Central.com')" rel="nofollow">http://www.nokia-central.com">Nokia-Central.com
Nokia-Central.com')" rel="nofollow">http://www.nokia-central.com">Nokia-Central.com
Response from:
Virgin Mobile Phones
(09/02/08 10:57pm)
These days every things are used to technology.
Response from:
laptop battery
(11/23/08 8:30pm)
Interesting fact, 10% break up via SMS. I wonder how many people broke up via email and IM.
Response from:
Stop N Text
(05/13/09 5:33am)
Mobile marketing seems exciting everywhere else but the US. CEP was right the usage is poor
Response from:
james
(05/13/09 9:41am)
iphone brand new
Response from:
james
(05/13/09 9:44am)
iphone brand new one
Response from:
Randhir
(07/22/09 6:31am)
Mobile marketing is a new concept.TxtImpact Announced White Label Reseller Mobile Marketing Platform for Agencies.To allow brands, agencies, and small businesses efficiently build integrated mobile marketing campaigns using private labeled platform for their clients. TxtImpact makes it easy to create, implements, and monitors the progress of text message marketing campaigns. TxtImpact is immediate, convenient, cost effective and measurable.
---randhir---
http://www.txtimpact.com
---randhir---
http://www.txtimpact.com
Response from:
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(08/18/09 11:36pm)
I think it is only limited in simple deal trade, can i buy items in my mobile phone in this site http://www.laptop-battery-pack.co.uk
Response from:
Anny
(08/21/09 7:29am)
These days every things are used to technology.
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Response from:
battery
(10/21/09 9:55pm)
Ethnic groups are key audiences for mobile marketing.
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Response from:
Sam
(12/10/09 12:07pm)
Wire2Air Announced White Label Reseller Mobile Marketing Platform for Agencies.To allow brands, agencies, and small businesses efficiently build integrated mobile marketing campaigns using private labeled platform for their clients. Wire2Air makes it easy to create, implements, and monitors the progress of text message marketing campaigns. Wire2Air is immediate, convenient, cost effective and measurable.
---Sam---
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---Sam---
http://www.wire2air.com
Response from:
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(12/13/09 11:32pm)
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Response from:
EMR
(01/27/10 9:28am)
Nice post, keep the good work up.
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