The Mobile Marketing Association (MMA) has released the 3rd annual Mobile Attitude and Usage Study. Being the strong advocate of mobile marketing, the results are of course very positive (if the results are not that impressive will MMA still publish it?)
What would be very interesting to see in this study are the forces driving the growth of mobile marketing.
Among 1,405 consumers surveyed, 1 in 4 respondents are interested in mobile marketing and 1 out of 20 participated in mobile marketing campaigns. Moreover, 58% of the respondents utilize the camera phones compared to only 35% last year. Highlights of this study include:
November 19th, 2007 at 7:38 am
Interesting fact, 10% break up via SMS. I wonder how many people broke up via email and IM.
November 19th, 2007 at 7:25 pm
Usage of mobile marketing is still very very poor.
November 19th, 2007 at 7:59 pm
Those numbers are just going to keep going up as better phones become cheaper. Pretty big increases though.
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September 2nd, 2008 at 11:57 pm
These days every things are used to technology.
November 23rd, 2008 at 9:30 pm
Interesting fact, 10% break up via SMS. I wonder how many people broke up via email and IM.
May 13th, 2009 at 6:33 am
Mobile marketing seems exciting everywhere else but the US. CEP was right the usage is poor
May 13th, 2009 at 10:41 am
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July 22nd, 2009 at 7:31 am
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August 19th, 2009 at 12:36 am
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August 21st, 2009 at 8:29 am
These days every things are used to technology.
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October 21st, 2009 at 10:55 pm
Ethnic groups are key audiences for mobile marketing.
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December 10th, 2009 at 1:07 pm
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December 14th, 2009 at 12:32 am
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January 27th, 2010 at 10:28 am
Nice post, keep the good work up.
July 16th, 2010 at 5:04 am
nice post, mobile marketing works
July 16th, 2010 at 5:06 am
nice post, mobile marketing works
July 16th, 2010 at 5:06 am
nice post, mobile marketing works
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March 28th, 2011 at 7:24 am
Ethnic groups are key audiences for mobile marketing.
March 28th, 2011 at 7:26 am
Teens and young adults use text messaging more than any other demographic.
March 28th, 2011 at 7:28 am
Teens and young adults use text messaging more than any other demographic.