hello kitty is something of a phenomenon. I even have a Hello Kitty theme on my Nokia 6630. Now BenQ have announced an agreement with Sanrio (the owners of Hello Kitty) to produce a Hello Kitty-branded version of the AL26 handset.

I want one.

It's not that the phone is particularly powerful. With a small (130x130 pixel) 65,000 colour TFT screen and support for polyphonic ringtones - not even a camera - the phone is pretty much just a phone, with Hello Kitty branding.

The handset will of course come with a range of pre-loaded Hello Kitty content, and is launching in selected markets in August.