The Mobile Technology Weblog

Helio Aiming for Korean-American Influencers

The Washington Post has an interesting article today on one of MVNO Helio's strategies–to target Korean-Americans in hopes that they will be as influential a group of mobile applications users as are Korean mobile users on the global stage.

According to the article, Helio management are hoping that its part ownership by Korea's SK Telecom can be leveraged to connect Koreans in the US with their kin back home, and that the advanced usage behaviors more likely to occur in Korea than the US will transfer here through these cultural connections.

It seems like a dubious strategy, pigeonholing Koreans in the US as being just like their families overseas, which is like assuming Italian-Americans would ride Vespas because they do it in Naples.

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• The Social Networking Weblog: Helio Blowin It
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• Report Claims Threefold Increase in Mobile Downloads
• MVNO For Chinese-Americans Launched
• The Social Networking Weblog: Helio Not Performing in Myspace Bed
• Helio Dips in the Ocean