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Google CEO Predicts a Huge Mobile Revolution

Filed in archive Mobile Internet , Mobile Marketing , Mobile Technologies by leo on January 28, 2008

mobile advertising

Google CEO Eric Schmidt told a panel at the World Economic Forum in Davos that the future of mobile advertising is a "huge revolution", contrary to the conservative projection of Forrester Research. The mobile advertising market is projected to generate a meager $1 billion in 2012.

"It's the recreation of the Internet, it's the recreation of the PC (personal computer) story and it is before us — and it is very likely it will happen in the next year," said Schmidt, in a news article.

While Schmidt's words in the Internet world are immensely influential, analysts in the mobile industry are not convinced of this fearless and self-serving prediction. Moreover, the powerful Google CEO has criticized Forrester for failing to account the tipping point of mobile Web.

Who do you think will win in this prediction battle? An established research firm or a company known for its visionary insights?

Via Search Engine Roundtable






Permalink: Google CEO Predicts a Huge Mobile Revolution
Tags: mobile+marketing  mobile+advertising  mobile+web  mobile+internet  mobile  huge+mobile  predicts+huge  mobi 

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