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Good News for M-Commerce: 3 out of 4 consumers prefer self-service

Filed in archive Mobile Commerce , Mobile Technologies by leo on June 21, 2007

Good News for M-Commerce: 3 out of 4 consumers prefer self-service
Time might be the best ally of mobile commerce. In a new survey among 633 Americans and Canadians, 77% of consumers prefer to do business with companies offering self-service and almost all (92%) believe that adding mobile devices among existing services like ATMs and Internet will help improve overall service experience.
"People want more control of their interaction with your business," said NCR President and Chief Executive Officer Bill Nuti. "Why wait for assistance with transactions they can more quickly and easily do themselves at guaranteed quality? Consumers increasingly expect to be served where and when they choose, and are putting pressure on businesses and government agencies to deliver seamless service through the integration of self-serve devices, including the Internet, mobile devices and multipurpose kiosks."
Some of the more frequently cited transactions respondents said they would like to see automated through multipurpose kiosks include: renewing drivers' licenses or vehicle registration (76 percent); checking the status of items ordered online (71 percent); purchasing transit or airline tickets (62 percent); making photo copies (57 percent); and ordering flowers, books and other items (54 percent). The top-three locations where respondents would like to see this type of convenience are in airports (70 percent); malls (65 percent); and grocery stores (55 percent).
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Permalink: Good News for M-Commerce: 3 out of 4 consumers prefer self-service
Tags: mobile+commerce  mobile+technology  mobile+technology+trends      mobile  self+service  consumers+prefer 

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