Whole Network Most Recent TOP10 Device Evolution Mobile Content Mobile Marketing News

 

GDC Notes: Avoiding the Atari Factor

Filed in archive Mobile Games by tom on March 21, 2006

GDC Notes: Avoiding the Atari Factor
The Game Developers Conference is currently underway in the US, and a number of keynote speeches and industry panels have already come out on the state and quality of mobile gaming.

Mitch Lasky, senior VP of mobile at EA and former CEO of Jamdat, in a speech entitled The Future of Mobile Gaming and its Enemies covered four primary reasons he saw for the stagnation of the mobile games business.
He said bluntly, "There are too many bad games. The fact is, most games suck. It's the greatest danger to the future of this business. There's a real danger of an Atarilinks 2600 episode here, given the oversupply of poor quality content, followed by consumers abandoning the platform."

He said the ideal number of games available should be about half of that which most carriers hold. "It's crazy that games like Tetris and Madden are getting the same attention from carriers as some Chinese whack-a-mole game." He also pointed out that the top 20 mobile games generated the top 93 percent of revenues, while most carriers are offering up to 400 games.
He also discusses the lack of multiplayer games for mobile, something hampered, at least in the UK, by developer apathy and the high cost of data transfer. Also touched on are the subjects of unpredictable business models, both for carriers and developers, and the poor experience that customers have when buying mobile games.

A panel later in the day, featuring participants from Orange, Verizon, Cingular, Virgin, Sprint Nextel and Vodafone called for developers and publishers to increase the quality of their games.
Jason Ford, general manager for games and entertainment at Sprint Nextel, said, "We reject about 30 games a month because so many of them are offering the same gameplay over and over again. Lots of these games just aren't fun, offering wretched controls. Many of them are mediocre at best."

He added, "If you put a brand on a game, you elevate the consumer's expectation of that game, so the publisher needs to make it a very good experience in order to satisfy the consumer."
This attitude from the carriers is refreshing, and marks a change in attitude. (One carrier's content manager once told me "If it's not branded or not in 3D, we won't even look at it".)

Overall, the call was again for a higher quality in game content.
The general concensus was that fewer and better games would be offered in the future, and that they would be organized and sold more coherently.


Advertisement


Permalink: GDC Notes: Avoiding the Atari Factor
Tags: mobile  games 

Trackback: http://www.creative-weblogging.com/cgi-bin/mt-tb.pl/18613



Advertisement


Advertisement


CW ToolbarInstall
RSSrss   | See all blog subscribe options
Googlegoogle   |   What is RSS?
Yahoo!yahoo
AddthisAddThis Feed Button
BloglinesBloglines
Newsletter
Advertisement - Book yours here.

Use our search feature to look for other interesting posts

Just this blog Whole network
 
Advertisement
Book yours here.



  • Testimonials

  • 'Great analysis...'

    'revenue, schmevenue -- where's the app, i'm ready to play :-)'

    'Your site is unique and helps make my life easier when trying to find news on mobile phones.'
  • Other blogs in the same channel in the Creative Weblogging Network







 
Tagcloud: 3G Analysis Announcements Art Bling Blogging Carnival of the Capitalists Concepts Design Device Evolution E-mail Events Forecasts Forum Fun Links Location Based Services Media Mobile Commerce Mobile Community Mobile Content Mobile Culture Mobile Games Mobile Internet Mobile Marketing Mobile Society Mobile Technologies New Applications New Launches News Operators Personal Portable Devices Privacy and Security Retailing Rumours Sponsored Posts Survey VoIP Wireless Access