Aimed to enhance consumer experience and make mobile advertising campaigns a lot easier, The Mobile Marketing Association (MMA) has recently released its Mobile Advertising Guidelines specifically designed for the Europe, Middle East and Africa (EMEA) region (pdf). Info included deals on how to use Mobile Web Banner, recommended file sizes, and other technical specifications.




"The MMA EMEA Mobile Advertising Guidelines launch is a landmark event in our mission to establish a consistent approach for mobile marketing. The guidelines will play a critical role in ensuring all players in the ecosystem see mobile advertising as a natural option for brand communication as a means to deliver targeted, meaningful and rewarding connections with consumers," said said Laura Marriott, President, Mobile Marketing Association, in a press release