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Mobile Technologies
by leo on January 23, 2008

Brace yourself Hello Kitty! According to WSJ, Disney Mobile service is coming to Japan and will target japanese women age 20 to 30 years old. Initially positioned for kids, its gamble in the U.S. together with Sprint Nextel did not pay off.
Now, it is more confident to setup a similar service in Japan because it is backed by the country's 3rd biggest and fast growing mobile operator, Softbank. It's not exactly a hit-or-miss strategy and it has business logic, too.
For one, a Disney senior vice president believes Mickey Mouse has a large adult following in Japan because its Tokyo Disney Resort theme park is a very popular dating destination. Also, 75% of its mobile Websites subscribers in Japan are women.
Initial handsets will come in metallic shades of gold, silver and Hello Kitty pink. However, the company declined to provide pricing details and target subscribers in the first year.
Via coolest-gadgets
Tags:
disney+mobile
mobile+technology
mvno
mobile+trends
cellphone
mobile
mobile+phones
japanese+women
Trackback: http://publish.creative-weblogging.com/publish/mt-tb.pl/111542
Mr Wong
Vote for Desperate Disney Mobile to Target Japanese Women:
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Rating: 8.00 out of 1 vote(s) cast.
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Response from:
Sony Ericsson Gmes
(01/26/08 4:16am)
Nice phone yes its look like as ladies handset and definitely MOtorola japnes targetting women from this handset ..............
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