Mobile Streams have signed a deal with Sony pictures Entertainment to create and distribute mobile content based on the recently released film The Da Vinci Code.
"Imagine the thrilling adventures of Dr. Langdon on your mobile phone!" said Simon Buckingham, CEO of Mobile Streams, "We are excited to partner with Sony Pictures to distribute 'The Da Vinci Code' to mobile users around the world."Chris Rovtar, Senior Vice President of Mobile Streams who manages the SPE relationship, said: "The Da Vinci Code was a great opportunity to showcase the responsiveness of our Vuesia platform as SONY required a quick turnaround to meet the tight demands of their international carrier partners. We produced over 450 mobile content assets of 'The Da Vinci Code' utilizing our Vuesia content management platform within just a few days."
"Mobile distribution is an essential element of our overall Global marketing strategy for 'The Da Vinci Code'," said Tony Beswick, VP Operations & Technology Worldwide Product Fulfillment at Sony Pictures, "After careful due diligence, we selected Mobile Streams as our global mobile media service provider. We are very impressed by the Vuesia mobile management solution and with the company's quick response and extensive global distribution channels."
This move is an unsurprising one for Sony, given the popularity of the movie, and does serve as a precursor to more mobile-based content from the company.
[via Musings of a Mobile Marketer]
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