Consumers Warming Up on Mobile Coupons
Filed in archive Mobile Marketing by leo on March 11, 2008
Though consumers, in general, are still annoyed with mobile ads, research firm JupiterResearch reports there is a growing number of consumers who are interested in receiving mobile coupons. But the bottom line, adoption rate remains very low at 1%.
"Mobile coupons are gaining traction among advertisers, and are no longer just a niche tactic, rather they are moving toward the mainstream to more common use. There are definite benefits to using mobile coupons such as real-time offers, geo-targeting, personalization, time-of-day redemption
tracking, triggering impulse purchases, and a lower cost of delivery. But while there is tremendous untapped potential, there are still barriers that exist," said Neil Strother, analyst with JupiterResearch, in a press release. However, the inability of many retailers to read mobile coupons remains one of the biggest hurdles. The process remains crude as many resort to writing details on paper, entering codes manually or matching the mobile coupon to the member's loyalty card.
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