Consumer Goods Giants Embrace Mobile Coupons
Filed in archive Mobile Marketing by leo on March 12, 2008
Mobile coupons have found powerful allies in the form of consumer goods giants Procter & Gamble, Clorox, Del Monte, General Mills and Kimberly-Clark and retailer Kroger. According to Advertising Age, this is the biggest test of mobile coupons to date.
Under the test, consumers download Cellfire, a mobile-marketing application similar to a ringtone or mobile game, to their cellphones. That allows them to peruse Cellfire's mobile shopping mall to see which discounts are being offered. If the shopper finds one of interest, he or she "checks it off" on the phone, creating a mobile shopping list.The objective here is to create a more relevant approach to a segment composed of 25 to 34 years old with growing families and actively shopping for different household products. If proven viable, it might be the start of mobile coupons in the mainstream market.
The choices are automatically sent to the computers at Kroger, which identifies the consumer by his or her loyalty-card number at checkout, and the discount is automatically applied there.
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