Mobile coupons have found powerful allies in the form of consumer goods giants Procter & Gamble, Clorox, Del Monte, General Mills and Kimberly-Clark and retailer kroger. According to Advertising Age, this is the biggest test of mobile coupons to date.
Under the test, consumers download Cellfire, a mobile-marketing application similar to a ringtone or mobile game, to their cellphones. That allows them to peruse Cellfire's mobile shopping mall to see which discounts are being offered. If the shopper finds one of interest, he or she "checks it off" on the phone, creating a mobile shopping list.The choices are automatically sent to the computers at Kroger, which identifies the consumer by his or her loyalty-card number at checkout, and the discount is automatically applied there.
The objective here is to create a more relevant approach to a segment composed of 25 to 34 years old with growing families and actively shopping for different household products. If proven viable, it might be the start of mobile coupons in the mainstream market.
March 13th, 2008 at 2:16 am
The subway franchises here in the Seattle area have a way to sign up to receive free SMS “giveaways.” They SMS a code to you periodically that you can take into a Subway store and get a free cookie with purchase or somesuch.
March 19th, 2008 at 3:34 am
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March 24th, 2008 at 4:35 am
I think with the economy in a downward spiral perhaps mobile coupons will be desired more and more, but when the economy picks up I don’t imagine many people will want their cell phone memory being filled up with worthless ads.
April 3rd, 2008 at 3:02 am
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May 11th, 2008 at 3:33 pm
Yes, it will work this time, only not in the way that your talking about. Text is not the answer. PipPops, a patent pending software application that stands for Partners In Profit Point Of Purchase Savings System is promoted through their GripOffs Free Instant Mobile Coupons.
The system works like this: Advertisers can create, edit, or modify, in real-time, a barcoded offer for any advertising campaign locally or worldwide. Users simply use their Mobi to go to the GripOffs platform to see all of the advertisers making offers in their particular area at that particular time and to use the system for discounts and savings at their point of purchase at the exact time they’re making the decision.
Advertisers, then, are able to see exact analytics as to who, what, where, and how the users looked at or redeemed their offer. There is nothing like it on the market. There is no intrusive text messaging.
Advertisers need to realize that the users will come and use this system, but the better offers they give them, the better their campaigns will fare. Users aren’t looking for ‘fitty cent’ off of a burger. They’re looking for something akin to, at least, an entertainment-type book on their Mobi, all the way up to several hundred and thousand dollar offers.
This system is not designed to have to be promoted on every other type of media advertising the business is using to be successful. Rather, it is to be designed as a stand-alone, complementary, exact results system that will change the way that we use our Mobi in this country.
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