Mobile advertisers might want to tweak their programs and target more college students. A new study from Ball State University has revealed that this segment is more receptive to mobile ads through text messages.

Highlight of the survey include:

- 37.4% of college students said it would only take the offer of a free ring tone for them to accept advertisements on their cell phones.
- 21.4% preferred a discount or coupon to a restaurant, movie or grocery store.
- 20% wanted free minutes, upgrades, access to the internet or music.

This might be the break many mobile advertisers are looking for - the early adapters. A few months ago about 79% of consumers are annoyed with mobile ads. Perhaps the youth market can help drive mainstream acceptance.

Via Fierce Mobile Content