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Mobile Marketing
, Mobile Technologies
by leo on August 3, 2007
Highlight of the survey include:
- 37.4% of college students said it would only take the offer of a free ring tone for them to accept advertisements on their cell phones.
- 21.4% preferred a discount or coupon to a restaurant, movie or grocery store.
- 20% wanted free minutes, upgrades, access to the internet or music.
This might be the break many mobile advertisers are looking for - the early adapters. A few months ago about 79% of consumers are annoyed with mobile ads. Perhaps the youth market can help drive mainstream acceptance.
Via Fierce Mobile Content
Permalink: College Students Interested in Mobile Ads
Tags:
mobile+advertising
mobile+ads
mobile+technology
mobile+technology+trends
mobile
college+students
int
Trackback: http://publish.creative-weblogging.com/publish/mt-tb.pl/84631
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Vote for College Students Interested in Mobile Ads:
|
Rating: 6.25 out of 4 vote(s) cast.
|
Response from:
Val
(08/06/07 1:53pm)
Cell phone ads is more private it's only for u... and u don't need to go anywhere to get ads. future is the idea of private advertisiment.
Response from:
madrid
(09/29/07 12:35am)
I live in the UK and that business model is just arriving here, and they´re specificly targeting under age students. It makes sense, they give high importance to their social live but they have no income.
Response from:
Nouveau Riche University
(06/18/08 6:31am)
Students like these adds because they are addicted to fast information. I couldn't imagine my college life without the mobile phone. The young ones are far more receptive to what's new.
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