Mobile advertisers might want to tweak their programs and target more college students. A new study from Ball State University has revealed that this segment is more receptive to mobile ads through text messages.
Highlight of the survey include:
- 37.4% of college students said it would only take the offer of a free ring tone for them to accept advertisements on their cell phones.
- 21.4% preferred a discount or coupon to a restaurant, movie or grocery store.
- 20% wanted free minutes, upgrades, access to the internet or music.
This might be the break many mobile advertisers are looking for – the early adapters. A few months ago about 79% of consumers are annoyed with mobile ads. Perhaps the youth market can help drive mainstream acceptance.
August 6th, 2007 at 2:53 pm
Cell phone ads is more private it’s only for u… and u don’t need to go anywhere to get ads. future is the idea of private advertisiment.
September 29th, 2007 at 1:35 am
I live in the UK and that business model is just arriving here, and they´re specificly targeting under age students. It makes sense, they give high importance to their social live but they have no income.
June 18th, 2008 at 7:31 am
Students like these adds because they are addicted to fast information. I couldn’t imagine my college life without the mobile phone. The young ones are far more receptive to what’s new.