mobiletech
Changing Mobile Gaming Habits
Filed in archive Mobile Games by tom on November 27, 2006
A recent survey by Nokia has thrown up some information about the changing habits of Mobile game players.
The mobile phone gamers surveyed frequently play mobile games with the vast majority (80%) playing at least once a week and 34% playing every day. The average length of a session is 28 minutes with India (39 minutes), United States (31 minutes) and Thailand (29 minutes) playing longer than average.

Mobile phone games are played on the move (61%) almost as much as they are played at home (62%). Also, mobile phone gamers are making the most of their idle time with 56% preferring to play while waiting.
The survey also reveals that players preferred the richer experience of Nokia's next generation mobile games...particularly following game trials.

The survey was conducted by Nielsen Entertainment, and saw 1,800 people surveyed in 6 countries.
"These research results further validate that consumers are looking to the next generation of mobile gaming to meet their gaming needs," says Jaakko Kaidesoja, director, games, multimedia, Nokia. "Consumers are demanding great graphics, great content and great game play and we have listened. Next year, we intend to deliver superior mobile gaming experiences which will include great looking, involved and connected games that are easy to find, manage and play."


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Tags: mobile  games  nokia  gaming  2007  mobile+gaming  gaming+habits  changing+mobile 
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