Brits Not Yet Ready for New Mobile Technologies
Filed in archive Mobile Technologies by leo on January 25, 2008

Despite the slew of cutting mobile devices, flat-rate data packages and new mobile technologies such as Mobile Internet, mapping and GPS, a new survey shows that about 60% of mobile users in the UK are still fixated on voice calls and text messaging services.
If there's any new technologies Brits find very useful, it is the built-in camera to take pictures of families and friends. The rest failed to incite interest on their part. In fact, only 12% are using mobile e-mail services.
Sacrilege! That's the obvious reaction if you are a geek or an avid observer of mobile technologies (just like me). It goes to show the adoption rate on new mobile features is still sluggish. Apparently, the 3 main culprits are services apathy, billing confusion and manual fatigue.
It boils down again on the weakness of mobile operators and handset manufacturers to effectively educate the mobile consumers about these new features. In case you're wondering about manual fatigue, it tells us that users do not want to through a user manual just to understand a particular feature.

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