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Mobile Marketing
by leo on November 22, 2007
Blyk is an ad-funded mobile network offering free 217 texts messages and calls worth 43 minutes every month, for 16 to 24 year olds. In exchange for that enticing offer, interested mobile users will receive 6 targeted mobile ads per day.
MoCoNews had a chance to interview Sales Director Jonathan macdonald and he reported that click-through rates range from 12 to 43%, depending on the format. In terms of demographics:
Although it is too early to claim success, the free offer is really clever and relevant to its target market.
MoCoNews had a chance to interview Sales Director Jonathan macdonald and he reported that click-through rates range from 12 to 43%, depending on the format. In terms of demographics:
While Blyk is available to those in the 16-to-24 age bracket, the biggest band of users so far is between 17 and 20, while 19-year-olds are the most prevalent in the subscriber base, MacDonald said. It's a 52/48 percent split in favour of men. At 57 percent, university students are currently the biggest demographic base, with six-formers, college students and school pupils behind.Blyk is conservative and perhaps realistic since it's only aiming for 100,000 subscribers in 12 months.
Although it is too early to claim success, the free offer is really clever and relevant to its target market.
Permalink: Blyk's Mobile Ad Strategy Seems Working
Trackback: http://publish.creative-weblogging.com/publish/mt-tb.pl/103398
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Vote for Blyk's Mobile Ad Strategy Seems Working:
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Rating: 9.00 out of 3 vote(s) cast.
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Response from:
i-cellphonedeals
(11/23/07 2:23pm)
It's a good idea. But I am the kind that get annoyed by the ads or unsolicited offers. And I don't fall into that age group either, so it's not for me.
Response from:
shinde shivaji
(01/14/08 7:43pm)
it is userfriendly
Response from:
gary
(06/12/08 10:08am)
You can sign up WITHOUT an invite now , theres a direct link on top of page on this web site http://www.blykcode.com
Response from:
cameron
(10/21/08 8:50am)
can i have the invite code please
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