Blyk: Mobile For the Young and Fun
Filed in archive Operators by Scott on November 3, 2006
Yesterday saw the announcement of Blyk, a new service provider created in Finland by veterans
of Nokia and other ventures, which proposes to create a service aimed at younger users by providing free voice minutes in exchange for accepting advertising pushed to handsets - a Gmail for mobile voice if you will. The company plans to launch in Britain first, then spread to other parts of Europe.Will it work? Analysts quoted so far seem to think it might, though consumers could grow weary quickly of dealing with ads in the small screen environment of the mobile. I am sure folks like Om, Oliver and such will beat up the business model and give it a thorough rinsing. With the boom (and possible bust for some) of MVNOs, it's tough for another new company to get to the market.
See Russell Buckley's dig into the math of Blyk here.
Maybe Blyk is just a little too early. But fingers crossed that new innovation continues. Maybe Blyk will have their say here - I am in Finland next week guys!
Permalink: Blyk: Mobile For the Young and Fun
Tags:
blyk
youth
operator
nokia
mobile
blyk+mobile
mobile+young
mobile+technology
Trackback: http://www.creative-weblogging.com/cgi-bin/mt-tb.pl/41441
Mr Wong
| 
