Soon, soccer (or football if you're a bloke) fans will have an alternative past time during the dry, boring parts of this really exhilarating game - downloading contents via Bluetooth connection.

According to The Register, Bluepod Media has partnered with 8 football teams including Blackburn Rovers, Birmingham City, West Ham, Portsmouth, Wigan Athletic, Wolves, and Celtic to install around 15 Bluetooth units in stadiums. It enables fans to get hold of free audio/video contents and SMS about club profiles and club fixtures embedded with ads.

Don't worry for this is an opt-in service, meaning your consent is needed before receiving any data. That's why offline marketing support such as banners and posters are important to encourage trial.

The dry run at Portsmouth resulted to over 6,000 downloads of movie trailers out of 20,000 fans present during the game. Considering that advertisers are billed 40 and 70 pence per download, this mobile advertising tool could result to high exposure.

Via Pocket Picks