Cell phones are being used for more and more applications seemingly by the minute and based on movie rental giant Blockbuster's latest announcement, renting flicks could be the latest.

The Dallas-based movie-rental company is expected to announce a partnership with Sonic Solutions to pipe more than 12,000 movies and TV shows to a variety of broadband-connected digital devices, including personal computers, net-connected televisions and of course, mobile phones.

This latest news is Blockbuster's attempt to match the advances of Netflix in late November when it introduced a gadget that connects to television sets and temporarily saves video after it's downloaded over high-speed Internet connections.

Blockbuster accounts for roughly 40 percent of the $5.5 billion store business, while Netflix has more than 70 percent of the $2.2 billion subscription-rental business.