Mobile Social Networking as a concept is continuing to grow in Europe, and the announcement by Blue Lion that they have secured what is being reported as several million Euro in first round investment from Bertelsmann Digital Media Investments only serves to strengthen this impression.

Blue Lion is led by former execs from T-Mobile and Nintendo in Germany. Blue Lion mobile developed Qeep (spoke as "kweep") and launched a beta version of it in the German market at the end of last year. Qeep is a mobile service that includes instant messaging, photo-blogging and multi-player gaming.