Losing money quarter after quarter in the mobile phone market, PC World reports that Taiwan's BenQ is finally moving to a new direction – computer monitors and digital projectors. Apparently, the cutthroat competition is too much to handle for this company.
No, they will not abandon their mobile phone product line but it won't be a priority in terms of marketing expenses and other allocations. Which means no more Real Madrid football club sponsorship but more focused spending on the performing brands.
I think the next logical step here is culling of non-performing models and slow detachment in anything related to mobile phones. Eventually, there might be interested investors brave enough to acquire this division for a very low value and turn it over. Well, one's company's misery is another company's gain.
September 17th, 2007 at 3:49 am
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