BenQ Shifting Away from Mobile Phones
Filed in archive Mobile Technologies , Operators by leo on September 06, 2007

No, they will not abandon their mobile phone product line but it won't be a priority in terms of marketing expenses and other allocations. Which means no more Real Madrid football club sponsorship but more focused spending on the performing brands.
I think the next logical step here is culling of non-performing models and slow detachment in anything related to mobile phones. Eventually, there might be interested investors brave enough to acquire this division for a very low value and turn it over. Well, one's company's misery is another company's gain.

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