mobiletech
ATI Buys Bitboys
Filed in archive Device Evolution by tom on May 3, 2006
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Back in February this year we noted that Nokia had invested in high-end Graphics Processing Unit (GPU) developers Bitboys. According to a story in The Register, they have been acquired by ATI and will form the basis of ATI's European design centre.
"ATI gives us what we need to reach the next level," said Mikko Saari, CEO, Bitboys. "Their market presence and ability to sell our products as part of a complete multimedia lineup will prove incredibly valuable to us. It's a classic win-win, realizing value for both companies."

"Bitboys dovetails into ATI perfectly," said Paul Dal Santo, GM of ATI's Handheld Business Unit. "Handsets are transitioning to hardware acceleration for graphics and multimedia, and the Bitboys team will play a critical role as we drive this key inflection point to make ATI the platform of choice for content providers."
ATI paid around €35 million for the privately held company, with the final value based on performance-related conditions.

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