If you were to look at the cellular phone market as a graph, there would be some periods of rabid growth, followed by periods of leveling off but the overall pattern would be continued expansion.
Sensing the opportunity such a business model presents, Amazon.com, one of the world's largest online-only retailers, has launched AmazonWireless, a new store that will carry both AT&T and Verizon wireless phones. Here users will be able to upgrade their current phones or establish new phone service without having to visit any other sites or physical store locations.

One of the main selling points for Amazon's new service is that it offers the ability for users to skip the heavy paperwork often associated with starting a new service plan and even more cool is that rebates will be automatically deducted from a phone's cost at checkout!

AmazonWireless (which is yet in Beta stage) is officially open for business and features more than 120 phones. It is an official Amazon service and not an affiliate program.

To visit the new online store, click here.