Mobile ad firm AdMob has announced it has received second round funding of $15 million in a round led by Accel partners.
AdMob claims to have served over 1.6 billion ads with more than 1200 publishers across 160 countries. It has also released some statistics concerning how advertisers are targeting their ads: 95.2 percent of AdMob ads leveraged geographic targeting; 63.2 percent of AdMob ads leveraged behavioral or demographic targeting; 20.2 percent of AdMob ads leveraged handset targeting by manufacturer; 9.1 percent of AdMob ads leveraged targeting based on device capabilities; 3.7 percent of AdMob ads were run-of-network ads running viewed in over 150 countries worldwide.
Via Moconews.
May 17th, 2007 at 11:22 am
Sequoia Capital participated as well and had reportedly invested about $4 million previously.