Given all the hype on mobile technology, Michal Lev-Ram of Business 2.0 Magazine has warned wireless industry players to slow down and keep things simple.
But here is the rub: As they race to court future mobile data subscribers, wireless companies could wind up alienating consumers. There are so many different features, technologies and phone being pushed to market this year that it is nearly impossible for the everyday user to choose. So they might not.
My Warning to the industry: Keep it Simple, Stupid. Lose all of the breathless, gee-whiz announcements and focus instead on doing a better job of marketing and selling your products.
While it is true that most companies are too preoccupied about creating better products and have forgotten the consumers in the equation, slowing down may not be the appropriate approach. In the end, it will destroy the inherent ability of this industry to foster innovation and creative disruption.
My suggestion: Intensive efforts on retail experience and consumer education to arrest ignorance. This lack of knowledge has been the underlying factor why smartphones are not convincing buyers.
Thanks to CNN Money Business 2.0 Magazine
April 8th, 2007 at 3:19 pm
Ironically, the US carriers have been slow in adopting new technology compared to their counterparts in Japan.
April 10th, 2007 at 7:57 am
Excellent article. The average consumer that I talk with does not care for a lot of the hype that I’m involved with. We need to present the consumer with an evolution not a revolution. Step by step the consumer will build on what they know and then may start to explore a lot more.
Benjamin Farr
http://www.iotasphere.com
August 2nd, 2009 at 9:21 am
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