A Warning for Wireless Industry
Filed in archive Device Evolution by leo on April 08, 2007

But here is the rub: As they race to court future mobile data subscribers, wireless companies could wind up alienating consumers. There are so many different features, technologies and phone being pushed to market this year that it is nearly impossible for the everyday user to choose. So they might not.
My WarningWhile it is true that most companies are too preoccupied about creating better products and have forgotten the consumers in the equation, slowing down may not be the appropriate approach. In the end, it will destroy the inherent ability of this industry to foster innovation and creative disruption.to the industry: Keep it Simple, Stupid. Lose all of the breathless, gee-whiz announcements and focus instead on doing a better job of marketing and selling your products.
My suggestion: Intensive efforts on retail experience and consumer education to arrest ignorance. This lack of knowledge has been the underlying factor why smartphones are not convincing buyers.
Thanks to CNN Money Business 2.0 Magazine
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mobile+technology marketing strategy wireless+industry
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