Despite high awareness level (80%) among UK and US mobile users on different types of mobile entertainment products, a new study shows that only 26% are satisfied with its services.

The apparent disconnect is blamed on reliability issues and value for money. It's basically a case of over promising, too much hype, and failure to deliver desired results.

The highest current satisfaction rates are for Mobile TV in the American market (37%) and music downloads in the U.K. (32%). In general, subscription based services such as mobile chat, mobile TV and information services are popular with U.S. users. In the U.K. downloaded entertainment including wallpapers and ringtones are preferred.

From a wireless industry perspective, this research clearly identifies what consumers are telling us about their experiences with mobile entertainment. Increasing mobile entertainment adoption by consumers will require unprecedented collaboration among those in the value chain (wireless operators, content providers and equipment manufacturers). However, by creating consistent mobile experiences and drive better experiences for end-users, the industry will realize new revenue opportunities across all content types. It will also establish a solid foundation for taking the industry to a wider consumer audience. We are committed to working closely with MEF and the other initiative leaders to put together tangible key performance indicators to make it easier for the industry to foster consumer-centric working practise."

Via FierceMobileContent