CTIA has announced the availability of registrations for 6-digit shortcodes for use in the US. Interested parties can register for the new shortcodes via the http://www.usshortcodes.com/ website.
"The expansion of our CSC program is just another example of how wireless is revolutionizing the way we communicate and connect with the world around us," said CTIA – The Wireless Association® President and CEO Steve Largent. "Only wireless can offer businesses the ability to meet their customers on the move and with this announcement even more enterprises can enter the game."
June 9th, 2007 at 11:37 am
This is yet another sign that the OFFDECK side of the mobile content industry is starting to explode, including premium SMS services and other short code based services — sms marketing, text-to-win, text-to-screen, etc. Companies like Soapbox Mobile (www.soapboxmobile.com) and GoLive! Mobile (www.golivemobile.com) seem to be emerging as the ‘gatekeepers’ of this blossoming offdeck content model, as these companies are tying together the network aggregation, campaign management, and carrier relations pieces which the mobile marketing firms and brands are in desperate need of.