MoCoNews hipped us to an interesting service on 3 UK, the 3G operator. The service, launched in October, is called See Me TV, and allows users to post video they shoot with their 3 handsets and post them for others to view on the service. The kicker: budding directors get 1p (about 2 cents American) when someone views their video. According to MoCoNews, some $2 million has been generated from the service so far. 3 is about to ratchet it up another notch by launching 24 Hours, a citizen journalism initative that asks users to send in bits of newsworthy video they shoot.

3 seems to know its users well, encouraging them with the following instructions for See Me TV:

Send us anything: dumb, freaky or impressive stuff or just plain rude.

I have no doubt 3 users are complying.